Concept Statement
The name FARA, meaningful in many languages—from Swahili, where it signifies "joy," to Italian and Arabic, symbolising "journey" and "happiness"—perfectly captures the essence of Bohemianism. It reflects the concept’s celebration of freedom, exploration, and the pursuit of joy, offering guests a rich, artistic experience that invites them to journey through diverse flavours and cultures.
By day, FARA is a bright and airy , offering laid-back breakfasts and vibrant brunches, with a menu inspired by the fusion of global flavors and locally sourced ingredients. As the sun sets, the space shifts into a sultry, energetic venue, where guests can enjoy bold dinner dishes paired with curated cocktails, music, and lively social experiences. The menu is designed to take guests on a sensory adventure, from light Mediterranean-inspired dishes to rich, indulgent evening meals.
Like its namesake, FARA is an occasion in itself, providing a space for every part of the day—whether it’s a casual coffee in the morning, a leisurely afternoon gathering, or a dynamic night of food, drinks, and entertainment. FARA brings joy and splendor to each moment, reflecting the Bohemian love of exploration and the blending of cultures through both its atmosphere and culinary offerings.
Brand Look & Feel
The brand’s visual identity is anchored in brown and terracotta tones, which evoke a sense of warmth and sophistication. The aprons, menus, and interior reflect a contemporary feel, connected to natural elements while maintaining a stylish, bohemian edge.
Interior Concept
The interior design of FARA reflects the essence of Bohemianism, blending a variety of global influences that celebrate freedom, cultural exchange, and artistic expression. The mood showcases a blend of textures and patterns creating an inviting, sophisticated ambiance.
Natural materials, such as woven rattan, distressed wood, and textured fabrics, are layered with earthy tones echoing a connection to nature and craft. These elements are balanced with accents of bold, intricate patterns, reminiscent of African, Middle Eastern, and Indian artistry, linking the restaurant's aesthetic to the broader global tapestry of cultural traditions.
The eclectic seating mixes vibrant prints with handcrafted details, inviting a sense of casual elegance that encourages social interaction, much like the sharing plates and communal dining ethos at the heart of the restaurant's culinary concept. The use of handmade ceramics and artisan lighting further emphasises the handcrafted, organic quality of the space, aligning with the restaurant's name, "FARA," which signifies joy, journey, and exploration.
Concept Board
Interior Moodboard
CULINARY ETHOS
At the heart of FARA’s culinary ethos is a celebration of social dining, where the joy of sharing and connection comes alive through thoughtfully curated flavours and experiences.
The small plates sharing menu reflects a global tapestry of influences, from Mediterranean to Middle Eastern and European, encouraging guests to explore and engage in a communal culinary journey.
Complementing this is an artfully crafted cocktail and wine selection, paired with premium cigars and whiskeys, further enhancing the sensory experience. Together, these elements embody the vibrant and interactive dining culture that defines FARA, where every meal is a celebration of discovery, and indulgence.
Food Mood
OS&E Mood
