Concept Statement
Abuela’s – Mexican Table is a celebration of authentic Mexican cuisine, offering a vibrant and lively dining experience that resonates with global trends towards elevated, yet traditional dishes. This concept combines the rich, bold flavours of Mexico with a contemporary twist, using the freshest, sustainably sourced ingredients to create dishes that are both familiar and innovative. The vibe is energetic and welcoming, perfect for those looking to indulge in a joyful, communal atmosphere. The decor, infused with colourful elements and nods to Mexican folk art, complements the spirited ambiance. Additionally, Abuela’s extends its magic beyond the table with a bespoke retail offering, featuring house-branded items like taco shells, tortilla chips, and craft tequilas—allowing guests to bring a taste of Mexico home. Every detail, from the food to the decor and retail offerings, reflects the heart and soul of Mexico.
About The Vibe
The ambiance at Abuela’s – Mexican Table is vibrant and full of life, reflecting the warmth and joy of Mexican traditions.
The electric vibe, brought to life with a buzz of conversation, is set against the backdrop of colourful decor which pays homage to Mexican culture. The space is inviting and relaxed, making it the perfect setting for both casual get-togethers and more intimate evenings, where every visit feels like home away from home, only better!
Menu Concept
At Abuela’s our culinary philosophy is rooted in the belief that food should be a celebration of culture, tradition, and the joy of sharing. We honour the rich, bold flavours of Mexican cuisine by using only the freshest, sustainably sourced ingredients, crafting dishes that pay homage to time-honoured recipes with a contemporary twist. Each dish is designed to evoke the warmth and love found in a grandmother’s kitchen, creating an experience that’s both nostalgic and innovative. Extending this experience beyond the restaurant, our house-branded retail items allow guests to bring a taste of Abuela’s home, continuing the celebration of Mexican culinary heritage in their own kitchens.
OS&E Mood
Brand Look & Feel
Branding and uniforms embody a clean, modern aesthetic with a subtle nod to the restaurant’s cultural roots. Uniforms are characterised by minimalist designs in neutral tones of white and soft grey, a simplicity which allows the vibrant personality of the cuisine and atmosphere to take centre stage. The branding, with its bold colour palette, contrasts the understated uniforms. This combination highlights a perfect balance between tradition and contemporary style, making the brand both welcoming and memorable. The overall essence is one of understated elegance, where simplicity in design enhances the vibrancy and warmth of the dining experience.
Interior Inspo
Abuela’s – Mexican Table’s interior design philosophy is a vibrant celebration of Mexican culture, fusing traditional elements with contemporary flair. The design bursts with bold, energetic colours inspired by Mexican architecture, folk art, and textiles, creating a space that is both visually striking and culturally rich. Brightly coloured walls, intricate handcrafted details, and woven furniture bring the warmth and vibrancy of Mexico to life. The use of natural materials and dynamic patterns evokes the lively streets of Mexico, while modern touches ensure a fresh, inviting atmosphere. This design embodies the spirit of Mexico, offering guests an immersive and authentic experience.
